May 19, 2024

Thrive Insider

Exclusive stories of successful entrepreneurs

Karen Burke Mad Moose Mindfulness

What’s your backstory and how did you come up with the idea?

I am in recovery for substance abuse, and through my journey to find what worked to keep me sober, mindfulness, meditation, and yoga have had the biggest and longest lasting impact. My experience going through this is what inspired to start Mad Moose Mindfulness, so that I can help other women who are in similar situations.

Describe the process of launching the business.

It was a rocky start at first, because I bounced around a number of ideas, and couldn’t settle on an idea that truly sounded right. I took a step back early in 2021 to look at the various ideas I had in mind, and slowly began to piece together the best parts. Now my website is launched and I am working on growing my audience and connecting with them.

Since launch, what has worked to attract and retain customers?

So far I have joined several giveaways hosted by other business to help increase my visibility.

How are you doing today and what does the future look like?

I am still early on in my journey, but I am more excited than ever to serve the community that I have chosen. This work is truly needed right now, and I’m looking forward to working with my community for the foreseeable future.

Through starting the business, have you learned anything particularly helpful or advantageous?

Collaborations are incredibly helpful especially when you are getting started. It’s also important to realize that in many businesses like this, our “competitors” aren’t necessarily competitors, they do things differently, and will attract different people.

What platform/tools do you use for your business?

WordPress, Instagram, Pinterest, and Satori for now. I’m still trying to decide on course and membership type platforms, but I’m not quite there yet.

What have been the most influential books, podcasts, or other resources?

My personal experience has really been the biggest help. I’ve also done a few trainings and courses for online business through a number of people. Lexi D’Angelo’s Quantum $hift and Tabwoo Certification are the most recent.

Advice for other entrepreneurs who want to get started or are just starting out?

Just put yourself out there. You only fail if you don’t try; there aren’t a lot of business owners out there that do things perfect the first time.

Where can we go to learn more?