July 24, 2024

Thrive Insider

Exclusive stories of successful entrepreneurs

Kelly Fischer, Social Strategist and Integrator at Depth Theory

What’s your backstory and how did you come up with the idea?

I found that I was holding the same conversation over and over again— so many likeminded creatives didn’t know where to start with their social media strategy. In founding depth theory, I am able to share in deep connection ( in a pandemic era ) to help creatives flourish by crafting an authentic social media presence with a sense of community.

Describe the process of launching the business.

Imaginative vision, brainstorming, and connecting make me who I am. I created a way to bring that energy to other like-minded creatives by initially launching my service-based business on Instagram. In building out what I wanted to resonate with my ideal clients— I reversed engineered my goals and wrote down every single outsourced strategy offering I could provide to entrepreneurs feeling lost in the sea of social media.

I created content that spoke directly to who I wanted to navigate the waters of entrepreneurship with. My past and current clients found me on Instagram and I offered packages by building out a CRM Portal that individuals could look over and decide if they wanted to move forward with an Alignment Consultation.

Since launch, what has worked to attract and retain customers?

In-depth connection by way of phone calls and Zoom during the initial Alignment Consultation to access if my behind-the-scenes-building is in alignment to a female-founded business’s higher purpose.

How are you doing today and what does the future look like?

Navigating what works best for entrepreneurs that have limited time has been a data set in itself. By way of one-on-one digital consulting, I’ve found that opportunities arise from the mindful attention to where a business owner feels stuck in their to-do list. As an Integrator, I play the pivotal role of navigating the greater vision followed by strategic implementation. The excitement in knowing that I am there when they are inspired about their business allows for me to have consistent creative energy flowing which now has materialized into The 2022 Alignment Waitlist for future clients.

Through starting the business, have you learned anything particularly helpful or advantageous?

Social Media Strategy anchored in authentic connection will allow for your brand/business dream customer to find you, as opposed to you finding them.

What platform/tools do you use for your business?

Airtable, Notion, Slack, Asana, Instagram, Pinterest, Facebook

What have been the most influential books, podcasts, or other resources?

Social Media Marketing Masterclasses, Think Like a Monk by Jay Shetty

Advice for other entrepreneurs who want to get started or are just starting out?

Get clear on the higher purpose of your business. It’s important that every business and brand have strong values to represent their higher purpose. Define how you want to be actively creating connection to your community— opportunities arise from authentic connection.

Where can we go to learn more?

@depth.theory on Instagram