June 21, 2024

Thrive Insider

Exclusive stories of successful entrepreneurs

Shantel and Lina, founders of a subscription box service for mums

What’s your backstory and how did you come up with the idea?

Our families were travelling overseas when Australian borders shut, we were stuck and both are children were going through some developmental milestones that meant no sleep! We joked we wish someone would send us a Margarita to help us tackle these tough stages, and that is how My Loxxi started!

Describe the process of launching the business.

We took our time as we wanted to get it right. Being a partnership we had to do everything virtually ( and since we are in Melbourne we are still having too!) We are now allowed to meet up for walks and talks so that in zoom are mostly how we have our business meetings together!

Since launch, what has worked to attract and retain customers?

Many people are unable to have baby showers and instead more and more are sending gifts! This has been a really popular gift to get a new mum and help her feel loved and cheered on from a distance while receiving boxes monthly.

How are you doing today and what does the future look like?

We are still learning but we are continuing to grow, pivot and learn more. Our future is looking great as we set ourselves up for the Christmas period and with so many pregnancies being announced we are excited for what is to come!

Through starting the business, have you learned anything particularly helpful or advantageous?

We have learned that sometimes lessons are learnt the hard way. Both myself and business partner have never started a business so therefore we are learning as we go and of course we make mistakes but that is what it is all about, just learning from them. That and listen to your audience, for what they want. We made a pivot about 6 months in to focus more on the feedback we were receiving on how we could make it better

What platform/tools do you use for your business?

We built our website from scratch using Shopify. We also have a few plugins with Klavijo. Our biggest platform is Instagram and email marketing.

What have been the most influential books, podcasts, or other resources?

Mums with Hustle Podcast has been by far the most helpful in starting our business. That and Lady Startups Activation Plan course that we did in the start. With both of those, the biggest has been the community of women behind them. We have gained so many virtual friends and cheerleaders by joining these groups and it is so supportive!

Advice for other entrepreneurs who want to get started or are just starting out?

Find a community of people like you in business! Reach out to local ones to you and maybe host a coffee day or a virtual zoom. Having people that are close enough you can ask for feedback to is a huge help!

Where can we go to learn more?