May 27, 2024

Thrive Insider

Exclusive stories of successful entrepreneurs

Cina Hoey, LCSW

Who are you and what business did you start?

My name is Cina Hoey and I started a private holistic psychotherapy and coaching practice

What’s your backstory and how did you come up with the idea?

I struggled with my own early losses and traumas within my family that led to anxiety, depression, an eating disorder, and horrible relationship patterns. I spent about a decade on a holistic wellness journey – meditating, reading every self help book I could find, pursuing personal, professional, and spiritual growth – so that I could heal myself and use what I learned and the suffering I experienced to help others suffer less, heal themselves, and feel more whole. That is exactly what I do today.

Describe the process of launching the business.

I started working in other psychotherapy practices as well as in other jobs as a therapist – in a college counseling students, for example – as I continued to learn, hone my skills, take new workshops, pursue more certifications, market myself, network with other professionals, until I become fully independent with my own stream and flow of incoming clients.

Since launch, what has worked to attract and retain customers?

Being really great at what I do! My best referral source is my existing clients. I also never stop learning so I am always offering my clients the absolute best service possible. I continue to network with other professionals in my field and we send referrals to each other. Additionally, I’ve begun to offer more options to have access to my services as well so that I can accommodate more clients such as group coaching opportunities for clients that cannot afford premium prices for 1:1 sessions as well as online courses where clients can access programs I’ve created at any time.

How are you doing today and what does the future look like?

I’m doing phenomenal! I love the work I am doing, I have a full caseload of my ideal clients that are the right match for what I offer, and I plan to continue to expand. The future looks like reaching a lot of people through writing more blogs and eventually a book, 1:1 sessions, group sessions, more course offerings, more speaking engagements and generally just spreading messages and strategies for healing to as many people as I can.

Through starting the business, have you learned anything particularly helpful or advantageous?

I learned that both my investment and belief in myself and my value is the most important thing I can do for my business. It heavily influences the way I pursue opportunities and growth. It comes across to prospective clients that want to work with me when they see my confidence. It makes me want to always keep learning so that I can always stand firm in my value. It pushes me to be better for my clients. When I questioned whether or not I wanted to go into social work because everyone told me I wouldn’t make enough money, my very first therapist, Doug, told me “If you’re good at what you do, the money will come.” He was right.

What platform/tools do you use for your business?

Gsuite, click funnels, WordPress, canva, SimplePractice, instagram, Facebook

What have been the most influential books, podcasts, or other resources?

Podcast: Impact Theory by Tom Bilyeu, Books: too many to list! But a few are Think and Grow Rich by Napoleon Hill, Thrive by Arianna Huffington, Meditations by Marcus Aurelius, Breaking the Habit of Being Yourself by Dr. Joe Dispenza, The Gifts of Imperfection by Brene Brown. I’ve also listened to a ton of Tony Robbins lectures and find him to be unparalleled in his ability to motivate.

Advice for other entrepreneurs who want to get started or are just starting out?

Believe in yourself and know what it is that makes you special. Own it, expand on it, and enjoy it.

Where can we go to learn more?