June 21, 2024

Thrive Insider

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Ways To Utilize Generative AI For Your Business

Did you know that 77% of companies are using artificial intelligence including generative AI? Generative AI is an algorithm that is fed existing content that then produces new content including audio, video, pictures, and even simulations. Many companies are beginning to realize just how beneficial these systems can be. 

There are many different AI tools that can be utilized. Chat GPT can produce interactive dialogue, Make-A-Video can generate video, and DALL-E can create images based on prompts. With so many different tools, companies from any industry can utilize generative AI to improve their businesses.

High-end tech and telecom companies are rapidly adapting generative AI to improve their marketing strategies. By feeding the algorithm existing content, generative AI systems can then take over email marketing, service chatbots, and cross-selling, leaving more time for employees to focus on other tasks. In fact, AI can enhance business productivity by up to 40%.

Experts agree that generative AI is the future for business marketing and strategy. With the technology also evolving and improving, the possibilities for how these systems can improve your business are endless. If you are considering exploring generative AI for your business, take a look at the infographic below to learn more.

How Generative AI is Changing Marketing