5 Common Signs of Wear and Tear in Outdoor Signage

Outdoor signage is one of the most important tools for any business. It’s a 24/7 advertisement that attracts customers, highlights your brand, and makes a lasting impression. However, being outside all year round, your signage inevitably faces challenges—from the scorching heat of summer to the battering rain of winter. Recognizing the signs of wear and tear early can save you from costly replacements and preserve your business image.

Here are 5 common signs of wear and tear to look out for in your outdoor signage, along with tips on how to address them.

1. Fading Colors

Over time, the sun’s UV rays can cause your signage’s once-vibrant colors to fade. This is most common in signs that are exposed to direct sunlight and made from materials or finishes that lack UV protection.

Why it’s an issue: Faded signs can make your brand appear outdated and less professional, potentially deterring customers.

How to fix it:

• Use UV-resistant coatings or materials during the design and manufacturing process.
• Install shades or protective covers to reduce direct sunlight exposure.
• If fading has already occurred, consider touch-up painting or a complete refresh with more durable materials.

2. Cracks or Peeling

Cracking or peeling paint and vinyl are clear indicators that your signage has aged or endured extreme weather conditions, such as heavy rain, freezing temperatures, or prolonged dryness.

Why it’s an issue: Cracks and peeling compromise the clarity of your signage, making it harder to read or visually unappealing.

How to fix it:

• Opt for high-quality, weather-resistant materials during installation.
• Regularly inspect and apply protective sealants.
• Replace damaged surfaces promptly to ensure your signage remains readable and professional-looking.

3. Rust or Corrosion

For metallic signs or signs with metal fixtures, rust and corrosion can be a real problem. Exposure to moisture, air pollutants, and salty coastal environments can significantly accelerate this process.

Why it’s an issue: Rust doesn’t just affect appearance; it can also weaken the structural integrity of your sign, posing safety risks.

How to fix it:

• Use anti-corrosion coatings or stainless steel materials if your sign is in a high-moisture area.
• Check for early signs of rust and sand away light corrosion before it spreads.
• For severe cases, it may be necessary to replace affected parts entirely.

4. Lighting Failures

If your signage is illuminated, flickering lights, dimming, or complete outages may occur due to faulty wiring, burned-out bulbs, or weather damage to electrical components.

Why it’s an issue: Poorly lit or nonfunctional lighting can cause your sign to become invisible at night, reducing its effectiveness.

How to fix it:

• Schedule routine checks on your signage lighting.
• Invest in LED lighting fixtures that are more weather-resistant and energy-efficient.
• Consult a professional electrician to address wiring or electrical problems as soon as they arise.

5. Structural Damage

Storms, wind, and even vehicular accidents can leave your signage bent, dented, or misaligned. Over time, older signs might also sag or loosen from their mounts.

Why it’s an issue: A damaged sign can reflect poorly on your business and, in some cases, even present a safety concern.

How to fix it:

• Reinforce mounts and frames with durable materials that can withstand high-impact forces.
• Conduct regular inspections, especially after severe weather, to identify and address structural issues early.
• If the damage affects safety, prioritize repairs or replacements immediately.

Final Thoughts: Keep Your Signage in Top Shape

Your outdoor signage is often the first point of contact customers have with your business, which makes maintaining it essential. By recognizing and addressing these five common signs of wear and tear, you can extend the life of your signage and ensure that it continues to reflect your brand in the best possible light