June 17, 2026

Thrive Insider

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Why the Most Dangerous AI Advice Is “Here’s Another Tool” and John Chmela on What to Do Instead

There is a pattern happening in boardrooms, on stages, and across every corner of the internet right now. Someone stands up, pulls up a slide deck, and proceeds to walk an audience through the latest AI tool that is going to change everything. The crowd nods. People take notes. And then they go back to work and nothing changes.

John Chmela has watched this play out more times than he can count. And he thinks it is one of the most quietly damaging things happening in the AI conversation today.

The Problem With “Here’s Another Tool”

“Making a PowerPoint is not as cool as making a PowerPoint for Elon Musk to send up the next SpaceX ship to Mars,” Chmela says. That single sentence captures everything wrong with how most people are teaching AI right now. The tool is not the point. What you do with it is.

Chmela is not a newcomer to technology. He built and sold software long before AI became the word on everyone’s lips. He has spent decades understanding how technology actually changes behavior versus how it just changes conversation. And what he sees in the current AI landscape is a lot of the latter and not nearly enough of the former.

The advice most people are getting sounds helpful on the surface. Learn this tool. Try this platform. Here is how to use this feature. But Chmela argues that this approach is fundamentally backwards. It starts with the technology and works outward, hoping the application will reveal itself somewhere along the way. In his experience, it rarely does.

What Applied AI Actually Means

His alternative is what he calls Applied AI. The concept is simple but the implications are enormous. Instead of starting with a tool and looking for problems to solve, you start with something real. A business model. A proven strategy. A person who built something extraordinary. Then you let AI serve the mission rather than become it.

Every single day, Chmela writes a LinkedIn article that demonstrates this philosophy in action. He picks someone who achieved massive success before AI existed and asks a straightforward question. What did they do, step by step, to get from nothing to where they ended up? He feeds that blueprint into an AI system, gets the full breakdown, and then turns around and asks a second question. How would AI handle each one of these steps today? What gets faster? What gets cheaper? What becomes possible that was not possible before?

The results are not what most people expect. It is not just about speed, though speed is part of it. Sometimes the AI reveals an entirely new approach that did not exist when the original blueprint was created. Sometimes it finds that the old method was actually close to optimal and the real upgrade is removing the friction. Sometimes it opens a door that the original person never even knew was there.

The Warren Buffett Example That Changes Everything

Warren Buffett is one of Chmela’s favorite examples and for good reason. Buffett is legendary for his research process, the deep and exhaustive evaluation he runs on every company before committing a single dollar. It can take him months. Sometimes years. The algorithm itself is not a secret. The methodology has been written about extensively. But the time it demands has always been the barrier.

Chmela points out that you can now feed that entire evaluation framework into a large language model and get results in seconds. Not approximations. Not shortcuts. The actual criteria Buffett uses, applied at a scale and speed that simply was not possible before. What took decades to master can now be replicated overnight by someone who never spent a day on Wall Street.

But here is where Chmela’s philosophy gets interesting and where it separates from what most AI educators are teaching. He is not saying that AI makes Buffett irrelevant. He is saying that AI makes Buffett’s methodology accessible. The wisdom still matters. The framework still matters. What AI removes is the bottleneck between the insight and the execution.

AI Is Infrastructure, Not a Destination

That is the core of what he believes most people are missing. They are treating AI as a destination when it is actually infrastructure. You still need to know where you are going. You still need a real strategy, a real goal, a real idea worth pursuing. AI just removes a significant portion of the friction standing between you and that goal.

This is why Chmela teaches AI every day for free. Not to introduce people to another platform. Not to run through a feature list. He teaches it because he genuinely believes that the people who understand how to apply AI to real problems are going to have an extraordinary advantage over the next decade. And he thinks that advantage should not be limited to people who can afford expensive courses or corporate training budgets.

The school he co-founded, the Airhead Institute, operates on this same principle. The daily classes are open. The content is practical. The focus is always on application rather than exploration for its own sake.

The Question Everyone Should Be Asking

What Chmela has built is not just a perspective on AI. It is a methodology. And it stands in direct contrast to the dominant narrative in the space right now. While everyone else is pointing at the newest tool and calling it a revolution, he is asking the quieter and ultimately more important question. What are you actually trying to build? Now let us figure out how AI helps you build it better.

The most dangerous AI advice is the kind that keeps you busy without moving you forward. John Chmela would rather teach you where you are going first. The tools, he will tell you, are the easy part.