Digital Graffiti and Custom Activations
Dennis Walthers created experiential activations including Digital Graffiti on Cars, GlamBOT-style video portraits, iris and aura photography, and AI-generated experiences that turn guests into heroes of personalized brand stories.
Beyond Traditional Photo Booths
Dennis Walthers founded Interactive Dallas in 2011, evolving from what he describes as a simple photo activation company into experiential technology studio. The company develops activations including Digital Graffiti on Cars, AI Photo Booth experiences, GlamBOT-style video portraits, immersive LED walls, and iris and aura photography.
Walthers states Interactive Dallas is not a photo booth company but an experiential technology studio. This distinction reflects focus on custom concepts rather than standard event photography services.
The company operated for 15 years serving Fortune 500 brands, top sports teams, and luxury venues. Clients include Nissan, Southwest Airlines, Dallas Cowboys, Marriott, CyberArk, Toyota, and AMD.
Digital Graffiti Technology
Digital Graffiti on Cars allows attendees to virtually spray paint vehicles, creating shareable content at automotive events and brand activations. This technology transforms static vehicle displays into interactive experiences generating social media engagement.
The activation appeals to attendees’ creativity, allowing them to customize vehicle appearance digitally without damaging actual cars. Participants receive digital photos or videos of their graffiti creations to share on social platforms.
Automotive brands use this activation at auto shows, test drive events, dealership promotions, and brand experiences. The technology creates memorable interactions that extend brand reach beyond physical event attendance.
GlamBOT-Style Video Portraits
GlamBOT-style cinematic captures create slow-motion video portraits with professional production quality. These activations deliver high-end visual content that participants enthusiastically share on social media.
The technology requires specialized cameras, lighting, and motion control to achieve cinematic effects. Interactive Dallas provides complete production setup creating premium content at live events.
These video portraits work for fashion brands, luxury products, corporate events, and any activation where high production value reinforces brand positioning. The shareable content extends event impact through organic social distribution.
Iris and Aura Photography
Iris photography creates detailed close-up images of participants’ eyes, producing striking visual content. Aura photography captures what proponents describe as energy fields around people, creating colorful artistic portraits.
These modern photography techniques offer novelty that attracts participation and generates conversation. The unique nature of these images encourages sharing, extending brand visibility.
Walthers describes these offerings as ultra-modern photography helping brands elevate engagement. The techniques differentiate Interactive Dallas from competitors offering only standard photo booth services.
AI-Generated Fashion Campaigns
AI-generated experiences include fashion campaigns where attendees see themselves transformed into models with AI-created clothing, styling, and backgrounds. These activations demonstrate AI capabilities while creating personalized branded content.
Walthers became an early adopter of AI-driven photo and video activations, building custom prompts and workflows. The company uses AI to create visuals that did not exist before, often personalized for each participant.
Immersive LED Environments
Interactive Dallas incorporates immersive LED walls creating dynamic backgrounds and environments for activations. These displays provide flexibility to change settings, themes, and branding throughout events without physical set changes.
LED technology allows creating environments impossible with traditional event design: virtual locations, animated backgrounds, branded scenes, and interactive elements responding to participant movement or choices.
Custom Concept Development
Walthers states most companies sell packages but Interactive Dallas designs original concepts. The company builds prompts, overlays, LED backgrounds, motion graphics, and branded experiences specifically for each client.
This customization requires a creative team, technical capabilities, and understanding of brand strategy. Interactive Dallas approaches each activation as a unique challenge rather than applying template solutions.
Turning Guests Into Heroes
Walthers describes the company philosophy as helping companies stand out by turning every guest into the hero of their own story. Whether digital graffiti on cars, iris photography, AI-generated fashion campaigns, or interactive sports activations, participants become central to the experience.
This participant-focused approach creates emotional engagement and shareable content. When people see themselves as heroes of brand stories, they become brand advocates sharing their experiences.
Production Value Focus
Interactive Dallas emphasizes high production value, personalization, and brand alignment. Walthers states clients feel this the moment they walk up to activations, distinguishing the company from standard event services.
Future Activation Development
Over the next few years, Walthers plans expanding into real-time motion capture characters, multi-sensory activations, and experiences feeling more like mini productions than traditional event elements.
Dennis Walthers developed custom activations at Interactive Dallas including Digital Graffiti on Cars, GlamBOT-style video portraits, iris and aura photography, and AI-generated experiences. The Texas experiential company evolved from simple photo activations to technology studio serving Fortune 500 brands over 15 years with personalized brand storytelling.
Founder & CEO | Interactive Dallas
Dennis Walthers
LinkedIn
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