A startup should be viewed as a growing entity over the course of time. Hiring for a startup changes immensely after the business is profitable and processes have been established. Some employees might outgrow the company after a few years. On the other hand, the company can outgrow employees that always wanted to work in a small startup environment. Outsourcing should also be an important part of any startup as handling everything in-house is the perfect way to drain cash flow. The following are tips for hiring and areas that are better off outsourced in a startup environment.
Accounting Should Be Outsourced
Accounting can be very foreign to some entrepreneurs and no business wants an issue with the IRS. Small business bookkeeping services can be very useful and far less expensive than hiring a bookkeeper in-house. The tax breaks that a company is eligible for should all be used and an accountant can help with this. You want to make sure everything is accurate and accounted for so numbers for taxes/profit margins are a true reflection of the work done.
The First Few Hires Should Be Versatile
The first few hires at a startup should be very versatile as they might be needed in various areas. Employees that have worked in a startup before might have knowledge that those working in traditional corporate environments do not. A person that has seemingly thrived in various positions that require vastly different skills is ideal. Offering remote work can attract top talent as most professionals do not want to return to a traditional office setting.
Source Marketing To An Agency
Digital marketing can be something that takes a startup and legitimizes it through content creation. Content marketing can create a buzz about a startup leading to others inquiring about products or services being offered. Showcasing what a company does can be accomplished through a content plan that includes press release distribution. Digital marketing agencies differ immensely in pricing for the exact same service. You need to ask about other clients they have helped as results generated are something agency’s love to highlight.
Keep Sales In-House
Sales need to be kept in-house as sourcing sales out can be dangerous. A startup does not want a culture to be built only for the sales team to tarnish the image of this culture to outside parties. A sales script can be very useful for outsources sales professionals if this is something you’ll need. The marketing team or agency that is generating leads should communicate closely with sales. If the leads are very poor in terms of quality, the marketing strategy might need to be tweaked to target the right demographic.
Hiring for your startup is very important as is outsourcing the correct areas. You need to make sure you are setting your business up for success in the short and long-term. Decisions should be made on data rather than on a gut feeling as data should be driving a majority of the decisions made at your startup.
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