June 23, 2024

Thrive Insider

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pest control worker lying on floor and spraying pesticides in bedroom

Top SEO Tactics for Local Pest Control Companies

SEO is a hot button topic in the world of digital marketing. A lot has changed since the invention of the internet, such as how we access information. Hardly anyone pulls out a physical phone book to look in the yellow pages for a business anymore. Young people may not even know how to use one. 

Today we Google things, or look them up on the internet. This is when SEO becomes important for small businesses. There may be numerous pest control companies in your area. If you want your business to be competitive and successful, you need SEO. 

What is SEO? 

SEO stands for Search Engine Optimization. When you search for a service on Google or any other search engine, your search will yield a list of businesses that provide the service you are looking for. How does Google decide which businesses to show you and in what order? That comes from data collected by the search engine. 

Search engine optimization can help your ranking on search engines so that your business is at or near the top of the list when someone searches “local pest control companies.” Most people will choose a business from the top of the list and make a phone call. Others may do some more research, reading reviews and websites to determine which companies to call. If your website doesn’t even make the first page on the search engine, your chances of getting the business are significantly reduced. 

Digital Marketing Strategies for SEO 

The best way to optimize the search engine rankings for your business is to work with a digital marketing consultant. Experts in SEO can improve your digital media in a variety of ways to advance your business in the search engine rankings. 

  • Webpage Content. The content on your website can be optimized to contain relevant terms that search engines recognize. Title tags, meta descriptions, website copy, image descriptions and more should contain optimized language and format. Blogging is a strategy for keeping content relevant and fresh. 
  • Technical SEO. Digital marketing consultants can improve the technical aspects of your website to improve SEO. A website that is technically sound will rank higher according to Google and other search engines. 
  • Website Usability. To improve your SEO it is important that your website loads quickly and that all of the links work. Google also favors websites that are mobile-friendly. 
  • Local Map SEO. Your “Google My Business” profile can be optimized to ensure that when people in your area search for local pest control companies on computers and mobile devices, they will find your company. 
  • Links. Your website copy should include working links with relevant anchor text that is SEO friendly. 
  • SEO Tracking. Digital marketing companies have access to Google Analytics, which provides insights on the traffic your website receives and how it is used. 

A digital marketing consultant will thoroughly review all of the above aspects of your digital media presence to optimize your search engine rankings. In just a few months your business will climb to at or near the top of the list, increasing your client base and revenue. 

Main Street Roi is a marketing agency providing consulting and education on digital media and SEO for small businesses. To learn more, call 1-888-403-0307 or contact us today.