Why Small Businesses Need a Fractional CMO

Small businesses often believe that a website and social media accounts are enough marketing to sustain their operations. While this may be true for a handful of companies, the majority of small businesses need a marketing officer, manager, or consultant who will help drive their marketing initiatives forward.

Look at why your small businesses needs to bring on a fractional CMO (Chief Marketing Officer) who will help the business gain visibility and grow its footprint in its region, industry, and/or niche business sector.

Access to a High-Level Marketing Strategy Without the Full-Time Commitment

When you aim to hire a fractional CMO, you get the expertise you need without committing to a salary, benefits, insurance, and tax payments. A consultant is there to look at your business objectively, give you advice, set up a marketing plan, and allow you to implement said plan.

In this way, you both have freedom to learn about each other, but you get honest answers from someone who is not your full-time employee.

Tailored Marketing Plans for Your Business Needs

Your new marketing expert is there to provide you with a customized marketing plan. Their unvarnished opinion of your business will help you understand how you are perceived, and that perception is met with a plan that fits your business, situation, and industry. This is not what other companies would do—-this is what your business should do.

Cost-Effective Solutions to Scale Marketing Efforts

Because you are saving money on a marketing expert, you can dedicate some money to marketing efforts like subscriptions to various marketing services, social media ad spending, and more. Your fractional CMO understands that you are not looking to spend too much money, and they will work with you to trim the budget and give you the essentials.

If you see results, you may want to scale your spending in this area over time, especially as the business (hopefully) grows.

Expertise in Digital Marketing and Emerging Trends

Your new fractional CMO is an expert in the marketing field who speaks the industry’s language and sees new trends as they emerge. You will learn quite a bit from the CMO, and you can grow your business based on both their expertise and your growing understanding of how marketing works.

Objective Insights and Data-Driven Decisions

Now that you have heard the unvarnished truth and set up new marketing strategies, your fractional CMO will review the numbers that tell you if you are getting traffic, if social media engagement is increasing, if sales are increasing along with marketing, and more. This is the perfect person to talk to about new marketing plans because they can explain how previous campaigns did or did not work.

Moreover, a review of your marketing numbers will give you an idea of what needs to stop before you lose too much money, allowing your business pivot much more gracefully.

Speak to a Marketing Expert Today

Small business owners are wise to speak to a marketing expert today who can change the face of their company, providing a range of support and advice that enhances visibility and authority.