Who are you and what business did you start?
Rian Janan is a business loving, oat milk drinking, homeschooling mum of 3 running a 6 figure small business from home. With a background in psychology, personal training and nutrition, she built Powerhouse Wellness to educate women on holistic health, wellness and fitness.
What’s your backstory and how did you come up with the idea?
I’ve always wanted to raise my children and work from home. I always look for opportunities that allow me to feel like I’m present with my children but aligned with my purpose career wise. My daughter was having health issues, losing her hair at just 4 years old and western medicine was providing a band aid instead of helping me understand the underlying reasons as to why. So my journey began, looking at holistic approaches to heal her. I studied nutrition, worked with western, eastern, Chinese and holistic medical practitioners to get answers and heal her. This led me to start doing seminars at sporting clubs to educate how to enhance performance holistically. Over Melbourne covid lockdowns I developed a whole food recipe for protein balls with the right macros and flavour profile for body builders. Protein balls became the introductory product to open conversations with women wanting to level up in life by shifting limiting beliefs and making decisions to help them grow into the ultimate powerhouse they were born to be!
Describe the process of launching the business.
As a nutritionist, I knew that my recipe for protein balls was curbing my sugar cravings, macros were ideal, suitable for my vegan son, gluten sensitive daughter… I had a gut feeling that I had a golden product on my hands. I started an instagram, took some photos, mentioned the benefits and asked people to direct message for orders. As orders increased, I set up a shopify website and kept being consistent with my online presence. As each month went by I asked my followers to vote for new flavours, let them be involved in the marketing with reshares and creating content. Within a few short months our virtual connections turned into real life friendships, collaborations and an online sisterhood that keeps each other accountable.
Since launch, what has worked to attract and retain customers?
Understanding my ideal customer, the customer journey, what her language is, her problem areas, give value first, it’s a relationship building method as opposed to transactional. I keep my community of customers involved, allow them to help with decisions as my products and services are for them, not just what I think they need. This makes them feel invested in our growth and forms a bond beyond the brand, which translates to the ability to scale.
How are you doing today and what does the future look like?
I am a quarter ahead of 12 month forecasting. The need to scale has come quicker than expected. With fast growth comes various growing pains but I tackle each one like a game as they come and pivot our approach. The future is exciting with lots of collaborations, new products, expos, sponsorships and most of all building a tribe of like minded ladies that I genuinely have a blast serving.
Through starting the business, have you learned anything particularly helpful or advantageous?
Learn your core values, build your business surrounding that, show up as your true self, work in your area of strength and hire people for your weaker areas as soon as possible, don’t get distracted by all the opportunities, stay laser focused, be disciplined in your morning routine, set your day up right to be the most efficient and productive.
The most important tip is take 10 minutes each day to be still and free of distraction. Our functional IQ goes down when we are fearful, angry or stressed. Therefore our concentration and decision making ability gets clouded. By taking time to be still or meditate it calms the mind increasing your functional IQ and giving you clearer thoughts to make confident decisions which show in in your bottom line.
What platform/tools do you use for your business?
website, instagram, canva, unum, email marketing, virtual assistants – all marketing, finance, customer service, logistics – everything is done from my phone.
What have been the most influential books, podcasts, or other resources?
4 hour work week – Tim Ferris, 12 months to 1 million – Ryan Danial Moran, Tony Robbins, Gary Vee, Think and Grow Rich – Napoleon Hill
Advice for other entrepreneurs who want to get started or are just starting out?
Accept that problems are inevitable. Learn to love problem solving and look at it like a game.
Where can we go to learn more?
@powerhouse_wellness on Instagram