Who are you and what business did you start?
I’m Rachel Reva, Publicity Strategist and founder of ‘Life On Her Terms Media’, we are a coaching and consulting company and help Christian women in business get visible, land media coverage and become thought leaders in their industry using visibility and publicity strategies.
What’s your backstory and how did you come up with the idea?
I worked as a TV publicist and PR for 15 years, both in Sydney and London and global broadcasters like BBC News and ABC TV.
I wanted to branch out and create a business on my terms that would offer me more flexibility for travel and the ability to work with people in different locations.
I started off career coaching but women in business kept coming to me asking about how to get more visible in their business – I ended up merging my coaching background with my publicity experience and have since created the only global mastermind that serves Christian women in business with a focus on visibility and publicity.
Describe the process of launching the business.
I understood publicity and marketing, but the business side of things felt quite new, so I invested in support straight away, the first 18 months I was still working full-time while building the busines on the side, until I had too many clients to serve and literally could not take on any more – I had to jump the job ship and fully commit to the business.
I always say that starting your own business is like getting an MBA in personal development. There have been so many pivots and learnings (and failings) along the way, but just staying in the game is key.
Since launch, what has worked to attract and retain customers?
Pitching myself to the media (even when I was working full-time) helped me build a mailing list and a private facebook group and getting visible using the online platforms available, mainly facebook and instagram. Consistency is everything. Visibility is the new currency and if you don’t learn to get visible as a business owner in today’s market, it will seriously restrict the impact of your business.
How are you doing today and what does the future look like?
We launched our first mastermind last year and it’s been incredible. I love having one main focus and can offer a personal and high-touch for our clients within a encouraging sisterhood community. The future looks like MORE. I am working on my next book and launching online courses and teaching visibility on different platforms. Part of our future will be bringing in bespoke events and floristry design services to our business too.
Through starting the business, have you learned anything particularly helpful or advantageous?
My biggest business take-aways: 1. learn to pivot (and do it quickly) – the door of certain opportunities are only open for so long. 2. Your network is everything – invest in getting in the rooms (even virtual ones) of people further down the road then you 3. Pitch yourself – to the media, to clients, to influencers – you have to learn how to motivate yourself to take action, no matter what else is going on for you. When you treat your business like something you really value, and prioritise it and believe it in – opportunities will come, and success will show up. Just keep showing up.
What platform/tools do you use for your business?
facebook and instagram, wordpress, wix
What have been the most influential books, podcasts, or other resources?
Ed Mylett ‘Max Out’ Podcast, Tony Robbins, Steve Harvey
Advice for other entrepreneurs who want to get started or are just starting out?
Don’t overthink it. Just start. And commit the time. Master your schedule and commit to working on your business no matter what and you’ll see a snowball effect.