Who are you and what business did you start?
My name is Jemimah Ashleigh and I’m the Founder of The Visibility Lab. I’ve been in business for the past five years. I’m a best selling author, international keynote speaker and have won multiple awards including Top 10 Female Entrepreneur in Australia.
The Visibility Lab is the culmination of everything Jemimah learned in the past five years. The Visibility Lab, is the home of game changing entrepreneurs getting seen and making the impact they deserve.
At the Lab, we help amazing business owners get seen and the kudos of the things they deserve. We help people cultivate an amazing personal brand, create visibility on social media and get featured across podcasts, speakers stages all around the world.
We want people to be seen, heard and make as big of an impact as possible.
What’s your backstory and how did you come up with the idea?
I’ve been in business for the past five years and this is everything I know.
I was watching women fail all the time from invisible tasks and I knew it was time to give women something incredible to help them succeed.
Describe the process of launching the business.
Our launch process was simple – we did a one week lead up, discounted rate for initial clients and asked people to join. We highly targeted our old clients and really worked on visibility and getting interviewed.
Since launch, what has worked to attract and retain customers?
We follow our own advice and ensure we are doing the following:
Posting on social media
Connect with epic and amazing people. We follow the idea that you are the sum of the people you spend the most time with.
Building a strong community
Getting strong PR strategy and ensuring we were being seen and interviewed at every turn
And winning awards!
How are you doing today and what does the future look like?
Our business has reached six figures and we are aiming to add 3 additional coaches by the end of the 2021. We have grown to 40 participants and looking at adding another 20 – plus running our first retreat in 2022 for our clients.
Through starting the business, have you learned anything particularly helpful or advantageous?
I cannot stress how important having a solid community of people around you is. You need to have people who advocate for you, who believe in you and push you when you need them to.
What platform/tools do you use for your business?
What have been the most influential books, podcasts, or other resources?
Lean in – Sheryl Sandberg
Feel the Fear and Do It Anyway – Susan Jeffards
Position Me – Jemimah Ashleigh
Women Don’t Owe You Pretty – Florence Given
Advice for other entrepreneurs who want to get started or are just starting out?
Your comfort zone will kill you.