Who are you and what business did you start?
My name is Elle Wilson, the Founder and CEO of TrueBrow™, an Australian-owned company empowering thousands of women entrepreneurs to build their own brow businesses. Most importantly, I’m pioneering a revolutionary new way of restoring, transforming and designing a woman’s brow naturally. No gimmicks, no risks, no scarring, no skin staining—just perfect, all natural brows.
What’s your backstory and how did you come up with the idea?
I created the world’s first natural brow design and restoration system over 20 years ago. I refined the system for 11 years, helping women entrepreneurs build highly successful salons in Australia before expanding internationally. Our main objective is to teach this world-class skill while serving as a mentor to my students so they can build and grow their salons and become financially independent.
Describe the process of launching the business.
I worked with my husband beside me and together we began creating the foundations of the TrueBrow™ program: how to present it and optimize it for our students. TrueBrow™ is the world’s first mastery-based beauty education which has produced the top 1% of natural brow specialists worldwide.
Since launch, what has worked to attract and retain customers?
Our values, our integrity and our authenticity. We don’t lean into trends and fads. I am a purist and only want to offer women timeless beauty and offer my students timeless skills that will enable them to create life-changing businesses.
How are you doing today and what does the future look like?
We are doing great and the future looks strong.
Through starting the business, have you learned anything particularly helpful or advantageous?
I believe entrepreneurship at its core is an extraordinary adventure that supports my love for spiritual evolution and expansion. Life is an inside job, and so is our business.
What platform/tools do you use for your business?
Kartra, Pumble, WordPress, Fibery, Zoom, Skype
What have been the most influential books, podcasts, or other resources?
I always run my business from the inside out. When mentoring my students, I love to support them as they find their clarity from within.
Advice for other entrepreneurs who want to get started or are just starting out?
Find extraordinary mentors that are aligned with your values and can see your potential.