Who are you and what business did you start?
I’m Carlie Maree. I wrote a Wall Street Journal bestselling book, and created a bunch of online programs all around personal power for women.
What’s your backstory and how did you come up with the idea?
My marriage suddenly ended and I founding myself needing to do some radical self care, so that I could be okay and be there for my young daughter.
Each day, and sometimes in each moment, I would ask myself what I needed, what I would give it to myself.
Sometimes it was a rest, sometimes it was a walk, sometimes it was to be alone, sometimes it was to be with friends, sometimes it was to through out old things, sometimes it was to buy a new thing.
I noticed a pattern. I noticed there were four different moods, or as I came to call them ‘modes’.
Once I saw it in myself, I started to see it in others around me. I started talking about it and eventually put it all in a book.
Describe the process of launching the business.
I was working as a resume writer, and coaching other resume writers, so making the shift to talking about energy patterns felt a little strange, but it has been an incredible ride.
I thought I was changing lives before, but that has gone to a whole new level now.
Since launch, what has worked to attract and retain customers?
Really helping people. Making engaging and helpful social media content. Most people who read my book end up buying more copies to give to others around them, so my audience has grown very organically that way.
How are you doing today and what does the future look like?
Things are really exciting. I’m on a lot of podcasts at the moment. I have a big suite of online programs on different topics.
I’m about to publish my second book, and writing my third.
Through starting the business, have you learned anything particularly helpful or advantageous?
I learned that most of the ‘rules’ aren’t necessary. I learned that you can do it your own way. I learned that ‘going rogue’ is as fun as it is thrilling.
What platform/tools do you use for your business?
Facebook, instagram, email, a member site. My business is so simple, honestly. I value freedom and flow in my days so I keep things very simple. I just focus on doing great work and staying in integrity, and things just kind of work.
I also have the worlds best assistant who keeps everything ticking along like clockwork.
What have been the most influential books, podcasts, or other resources?
Neale Donald Walshe is my favourite author, and Glennon Doyle has been a huge influence to me as a writer.
Advice for other entrepreneurs who want to get started or are just starting out?
Spend more time exploring your own ideas, than other people’s.