Who are you and what business did you start?
I’m Bridget Daley, the Editor of the Parents in Business Magazine and the founder of the Parents in Biz, a platform supporting parents through their business journey. I started my first business 10 years ago, and Parents in Biz is my third business.
What’s your backstory and how did you come up with the idea?
I set up the Parents in Biz platform when I was running my second business, I noticed that there was a lack of support groups for parents running their own businesses. Some groups catered to Mums in business, but nothing for parents in business. I went to networking events for Mums, but I just didn’t feel that I actually fitted in, and in the end, I never felt comfortable anywhere. So, I decided in 2015 to create my network of parents in business and geared up to reach this audience. However, after I registered my business, created my social media handles, and got on Facebook, I didn’t get around to launching the business officially until 2017.
I had no prior experience in the publishing and editorial sector, I had an idea of a magazine that would promote parent business owners and give insights to the business sector I launched the Parents in Business Magazine in 2019 its available to read digitally and in print.
Describe the process of launching the business.
Once I came up with the idea, I started to think about a business name, check to see if the domain is available and social media handles. I then did some research on who my audience was and what they wanted. I then created a website with a self-care and productivity challenge, which enabled me to build an email list. I launched a podcast that offered inspirational interviews and valuable business advice. I then slowly built an audience and a community and went on to offer products and services.
Since launch, what has worked to attract and retain customers?
Consistency and visibility networking has been essential to my business for visibility to my target audience. Word of mouth from the community of parents who share and recommend the platform and magazine to others has been valuable. Social media has been a great traffic source also.
How are you doing today and what does the future look like?
The audience is growing, and I am focusing on improving what I currently offer and adding more services and products. I feel excited about what is to come and how I can further support parent business owners.
Through starting the business, have you learned anything particularly helpful or advantageous?
It’s a marathon and not a sprint. Be thoughtful and mindful, be willing to take risks. Don’t be afraid to make mistakes, they are inevitable. Know that it is in making mistakes that you learn the greatest and most valuable lessons.
What platform/tools do you use for your business?
I am a big fan of Trello I use it to manage all my business tasks and tasks that I outsource to a VA. I use Smarterqueue to manage all my social media scheduling.
What have been the most influential books, podcasts, or other resources?
The list would be too long if I mentioned all my favourite books. I tend to listen to audiobooks I really enjoyed The Subtle Art of Not Giving a F*ck. Podcasts, and the podcast Social Media Marketing.
Advice for other entrepreneurs who want to get started or are just starting out?
My advice would be to keep learning and have a growth mindset. Step up, step out and own what you are about. When you launch your first business, you think it’s the greatest thing in the whole world, and you want it to succeed so much it’s so easy to give up or become disheartened when you hit your first bump in the road. By learning and having a growth mindset, this will help you overcome many of the challenges that being an entrepreneur throws at you’.