September 25, 2023

Thrive Insider

Exclusive stories of successful entrepreneurs

Qamar Zaman

Leveraging the Power of Submitting Online Press Releases: How to Created Earned Media 

Leveraging the Power of Submitting Online Press Releases: How to Created Earned Media 

Qamar Zaman shares his valuable insights on effectively telling a brand story and leveraging the power of press releases to create earned media.

In an exclusive interview, Grit Daily’s esteemed News Columnist, Adam Torkildson, sat down with Qamar Zaman to delve into the fascinating world of democratizing storytelling. 

In today’s fast-paced and highly competitive digital marketing landscape, effective storytelling and leveraging the power of press releases can be the key to generating earned media that drives quality links, the very essence of what Google loves. In this exclusive interview, we delve into the valuable insights of Qamar Zaman, the Founder of KISS PR Brand Story press release service, who truly understands the potential of brand storytelling and its impact on creating earned media.

Interrupt: Crafting a Captivating Headline

Capturing the attention of your target audience starts with crafting a captivating headline. In a world where attention spans are fleeting, your headline must interrupt the scrolling and instantly entice readers to engage with your brand. The art of crafting compelling headlines lies in using concise language and strong hooks that evoke curiosity and interest. Engaging headlines can significantly increase the click-through rate and encourage readers to delve deeper into your content.

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Engage: Forging a Compelling Brand Story

Once you’ve successfully interrupted your audience’s attention with an attention-grabbing headline, the next crucial step is to engage them with a compelling brand story. Emotional engagement is the linchpin of creating a lasting connection with your audience. To achieve this, you must thoroughly understand your target audience’s needs, desires, and pain points, and then tailor your brand story to resonate with them on a personal level.

Educate: The Power of Press Releases

Press releases hold immense potential as a tool to educate both the media and your target audience about your brand story. A well-crafted press release not only informs the media about your brand but also has the power to generate earned media coverage. It provides a concise and compelling opportunity to share your story with the world.

When creating a press release, focus on the following elements to maximize its effectiveness:

1. Newsworthiness

Ensure that your press release offers something new and valuable to both the media and your audience. Highlight unique angles, innovations, or industry trends related to your brand story. The concept of newsworthiness can vary depending on the context, encompassing factors such as timeliness, proximity, impact, prominence, conflict, controversy, and human interest.

2. Clear and Concise Messaging

Craft your press release with clarity and brevity. Clearly communicate the core message of your brand story and explain why it matters to your audience. Avoid excessive jargon and use language that is easy to understand, making your press release accessible to a broader readership.

3. Compelling Quotes

Include quotes from key individuals within your organization, such as the CEO or other relevant spokespeople. These quotes add credibility and a human touch to your brand story, making it more relatable and compelling for the readers.

4. Multimedia Elements

Incorporate visuals, such as images, infographics, or videos, to enhance your press release and make it visually appealing. Multimedia elements have the power to capture attention and encourage media outlets to cover your story, further amplifying its reach.


Telling a compelling brand story and harnessing the potential of press releases to create earned media is a powerful strategy in today’s fiercely competitive marketing landscape. By effectively interrupting your audience, engaging them with a resonating brand story, and using well-crafted press releases to educate and inform, you can significantly enhance your brand’s visibility and build a lasting connection with your target audience.

Follow Qamar Zaman on LinkedIn to unlock the full potential of brand storytelling and elevate your marketing efforts to new heights. Embrace the art of storytelling and the strategic use of press releases to create earned media that sets your brand apart from the competition.