February 23, 2024

Thrive Insider

Exclusive stories of successful entrepreneurs

What You Need To Know About Expanding Your Business Internationally

The expansion of a business is complicated enough when it is done domestically. International expansion comes with a number of new challenges that do not arise when expansion is done regionally. The truth is that a detailed plan might not be enough as cultural differences might lead to zero demand abroad. Take the time to do a soft launch of a business to see if there is any interest. Market research firms in various countries can also work wonders in terms of saving money before any major investments are made. The following are the details you need to know when expanding your business worldwide. 

Understand Tax Laws In Various Countries

Finding tax professionals that are familiar with local laws can be as easy as working with a company like Rister. A VAT tax representative in Switzerland will be able to help with Swiss tax laws, which can be very complicated. Take the time to figure out how taxes will impact the profits that are created by the business. Prices might have to be adjusted in order to maintain profit margins that are seen domestically.  

Motivational Techniques Differ By Culture

Motivating employees might be a bit more direct in some cultures than others. Be aware of what is acceptable, as some cultures can be a bit harsh on employees as this is what is expected. The one aspect to be aware of is that treating employees better than others in a country can attract top talent. Hiring managers familiar with the techniques of motivation of a culture can be so important. This will also help avoid any language barrier issues that could arise. 

Finding Employees In A New Country 

Finding the right staff to help with the launch of a new location needs to be done carefully. A staffing agency could be the best bet as these agencies have access to thousands of resumes of those in their database. The ability to hire those with experience launching a business in the country can be invaluable. There could be challenges that are encountered that an employee with this experience can tackle as they have seen the exact issue in the past. 

Marketing Techniques Have To Be Modified Abroad

Marketing could have to take a different angle depending on the culture. There are various techniques that do not work in the US that work abroad and vice versa. Take the time to hire marketers native to the country to get input on how marketing will be handled in a new country. Working with a local agency is another option but ask for results generated for similar businesses launching in the past. 

International expansion is going to come with challenges that can arise due to a lack of demand, lack of understanding of the local marketing techniques, and hiring. Take the time to plan for the challenges that are sure to arise so a strategy can be created proactively. The truth is that the budget is going to be tight if the business is not going to impact the domestic locations in a negative manner.