December 9, 2023

Thrive Insider

Exclusive stories of successful entrepreneurs

What to Know About Startup Success and How You Can Obtain It

The prospect of starting your own company can be exciting. It gives you full control over the work you do and the direction your career takes, it helps you pursue your dreams without having to answer to anyone else, and it may be more lucrative than your typical 9-to-5. But with all of this in mind, it’s important to know what potential obstacles await you and how to forge the right path so that your efforts pay off. If starting a company is in your future, here’s what you need to know about startup success and how you can obtain it.


What Is a Startup?


A startup is any company that is in its initial stages of being set up. Startups are generally characterized by having a very basic product or idea of a product (or service), high costs, limited revenue to work with, and small teams of professionals and employees. As you can see from the above, these characteristics can make scaling a startup and making it profitable a major challenge. However, while some fail, others thrive. But why does that happen?


What Makes a Startup Successful?


It’s important to remember that there are factors at play that will determine success, and hard work may not result in a desirable outcome. For example, if you have a product or service that no one wants to buy, nothing you do may actually change that. That being said if you do have something people want but you just need to get it out there, here are some elements of a successful startup to consider and emulate.

  • Strong startups go through rigorous planning and research stages to make sure everything is in place prior to launch.
  • They know how to pitch their product or service to both customers and prospective investors.
  • They prioritize stellar customer service and a strong, healthy workplace culture.
  • Good startups are comprised of professionals who are dedicated and each contributes something to the team.
  • They’re flexible and willing to adapt to change.


How to Obtain Startup Success


Obtaining success relies isn’t guaranteed, but it can be improved with the right actions. Here are some ways you can work towards obtaining your own success instead of having to go back to the drawing board and try again.

  • Develop a strong product or service vision and conduct deep industry/competitor/consumer research to understand what your product or service fills and what will drive people to buy it.
  • Create a strong business plan and a marketing plan ahead of time so you know how to build your business, who to target, and what goals you need to reach ahead of time.
  • Foster a company image that shows how dedicated you are to both customers and employees. This will drive productivity within and loyalty outside of your startup.
  • Learn how to master your time management, delegate, and execute quickly. Be willing to change course as soon as you face any obstacles.


Startups can be difficult to build and scale, but there are recipes for success. Use the guidance above to make sure everything is in place for your startup so you can avoid any potential issues ahead of time.