Yes, the holidays are just around the corner, and it’s time to start thinking about your eCommerce marketing plan. But don’t worry – with these eight-holiday marketing ideas, you’ll be ready for anything!
1. Use a Holiday-Themed Email Campaign to Increase Customer Engagement and Conversions
You’re missing out if you don’t plan for your holiday email campaign. Most of the time, customers are put off and uninterested in holiday messaging. With the one-step process and an SMTP server, sending holiday-related emails to your customers is easy. If done correctly, it can increase conversions by 10% or more.
2. Give Free Nationwide Shipping During Certain Holidays
During the holidays, people spend money earlier and earlier, especially at an eCommerce store. The earlier your customers buy an item, the less it costs for you to ship it. If you can offer free shipping on holiday, it’s worth ensuring your customers don’t run into any issues when they receive their purchases.
3. Host an Instagram Contest to Win a Shopping Spree
Your customers love to talk about their favorite products and brands, and using Instagram as part of your social media marketing strategy is a great way to have them do just that. Ask your followers to share the gifts they’d get for themselves or others if cash was no object. Then you can host a contest, where each winner gets free codes to use in your store!
4. Give Customers a Sneak Peek at Upcoming Products
Creating hype around late-to-the-season products is one of the most effective ways to increase traffic and make your store stand out. Start by using Instagram. Post photos of upcoming products and captions that will help keep them on Instagram instead of clicking off to another site.
5. Create a Holiday-Specific Website
You’re probably not thinking about building a new website for this season, but if you are, it might be the perfect opportunity to do so. Holiday websites allow you to manage your marketing and social media efforts in one place rather than spread them across various sites.
6. Host a Holiday-Themed Pop-Up Store
If you don’t have the budget for a full-fledged physical store, consider hosting a special pop-up store instead. This marketing tactic can be tricky since making money on physical items only sold during the holidays is difficult. But if you market it right, you could make some big bucks!
7. Use Holiday-Related Content to Upsell
If you’re not ready for full-fledged updates, consider adding one seasonal area to your site. For example, if you have a blog for your store, post a holiday-related blog post the same day it airs on TV. While the retail landscape is different than it was, you can still make an impact by sending just a few email updates during the holidays.
8. Stay on Top of the Latest Trends
You must ensure your holiday marketing strategy is unique to jump into the competition. You must do something completely different if everyone is trying the same tactics. This can be as simple as creating content that has never been done before, or it could require developing a new product that’s perfect for gift-giving during the holidays!
In conclusion, these eight-holiday marketing ideas are just the tip of the iceberg. Remember to focus on making your customers’ online shopping experiences as seamless and enjoyable as possible.