Attracting customers is one of the difficult tasks in business. Numerous businesses spend more than a million-dollar every month on advertisements. Reaching the right audience is crucial to make sales and to make a profitable business. For small businesses, it is difficult to start the game of advertisement/ marketing because of less budget and a small team.
There are various ways an entrepreneur can start attracting customers to their business without spending money on advertisements. But as you might have guessed, it does take some hard work and time.
As a beginner, you should start promoting your business with social media. Take advantage of Facebook and Instagram. These two platforms have extremely easy ways to generate your first 1,000 followers. Imagine if you can gain targeted followers then out of thousands, if one buys the product or service. It can be a big win.
Create a Facebook page, add your logo and cover image. Upload some of the content related to your business. Search groups which are in your niche and share the viral post. This will assist you to boost your online presence and attract customers to your business.
While sharing your Facebook page to groups, you should be careful about the location of the audience and their engagement rate.
Next stop is to leverage Instagram. It is one of the top photo sharing platforms but has helped millions of people to start their business and gain visibility.
It’s easy to gain your first thousand followers on Instagram. Find posts that have a higher engagement rate and share it on your timeline. Create hashtags that are related to the picture/ video.
Another way to gain followers and attract clients is by reaching out big brands on your business niche. And following some of the people who are interested on that page and service. Doing so will help you to transfer followers of big brands to your page.
These are the two easy ways to start attracting customers to your business.