Generating quality leads is at the heart of every marketing plan. Focusing on website optimization is one way to attract more customers, but it’s also important to prioritize making personalized contact as soon as possible. Including a live chat feature on your company’s website offers these benefits for generating more leads that drive sales. Here are just a few of the ways having a live chat option on your company website can help generate leads.
Provide 24-Hour Customer Service
The global marketplace often involves serving people in various time zones. Since you never know when someone might be interested in making a purchase, it’s best to always have a live chat option available. With live chats, you can provide customers with answers to their questions when call centers might not be open.
Make Initiating Contact Easy
If you’ve ever hesitated to call a customer service line, then you already know how this simple hang-up can interfere with lead generation. Live chats include a widget on your company’s website that pops up with a friendly profile picture and an offer of help. Being able to click on a prompt helps to motivate potential customers to take action when their interest is piqued.
Manage Multiple Inquiries Simultaneously
There is a limit to how many customers a live person can talk to at once. Fortunately, AI-powered chats can serve multiple inquiries at the same time to free up space for live call center teams to finish up with qualified leads. You can also use call connect functions to seamlessly transfer people from an AI chat to a live person as the conversation advances to the point of sale.
Provide Accurate Answers to Challenging Questions
If a potential customer veers away from your company website to research answers to their questions, then you may never get them back. Providing a live chat option allows people to quickly gain the information they need to make an informed decision. Using AI also provides the ability to avoid misinformation, since your company can provide accurate answers to common questions.
Use Conversational AI to Build User Trust
The days of stilted, robotic live chat answers are over. New AI technology makes it possible to interact with qualified leads at levels that often feel like a conversation with a human. Being able to offer friendly responses to the target audience’s queries allows your company to provide the highest level of customer service possible.
Secure Commitments With Prompt Appointment Scheduling
Making sure to follow through with qualified leads is critical for hitting sales targets. Live chat widgets can help your customers immediately schedule appointments for consultations that turn their interest into a potential sale. Making appointment scheduling as hassle-free as possible helps to retain more qualified leads compared to allowing time to lapse between contacts.
As you implement a live chat option on your company website, remember to prepare for an increased flow of customers who are eager to utilize the goods or services your business provides. Being able to provide prompt answers to the target audience’s questions along with easy appointment setting ensures that no qualified lead slips through the cracks.
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