Direct mail is a vital component of any marketing strategy, but the days are gone when you can use the same old tactics and expect to see a return. You need to stand out in your marketing and make potential customers want to come to you. Here are seven different ways that you can use to make your direct mail pieces stand out.
1. Send Postcards
Your target audience’s attention span is becoming shorter and shorter these days. Most people expect to be entertained while reading a piece of direct mail, so you need something that will catch their eye immediately. Postcards can give you an advantage over your competitors because it will take them less time to read your written material. This will make your message more appealing and acquire more of your readers’ attention.
2. Mail Brochures with Detailed Information
Send brochures in your direct mail pieces instead of pamphlets that you commonly send out. Brochures provide a more extended look at your company and the services you offer. This will let potential customers know what you are about instead of just giving them a glance at your business. They will take more time to read it, which is precisely what you want to happen to catch their eye and keep their attention.
3. Include a Clear Call to Action (CTA)
Using a clear, persuasive CTA that gets your potential customers to read the rest of your direct mail will boost the likelihood that they would want to purchase your product or service. Experts suggest including a clear call to action (CTA) because it is entirely understandable by most of the population. This will make you stand out amongst other competitors and increase the likelihood that people will want to see what else you have in store.
4. Promote Solutions More Than Products
Rather than selling your products or services in your direct mail pieces, use it as an opportunity to offer solutions. You are sending out a message and allowing readers to solve their problems. This will make you stand out from the crowd because you are no longer viewed as a product salesperson and instead viewed as someone who can provide the solution to their problem.
5. Include Links or QR codes in Direct Mail Campaigns
Direct mail aims to capture the attention of potential customers and get them to visit your website. According to experts, including QR codes in your direct mail campaigns allows you to increase your number of website visitors. You only need a QR imaging scanner to provide the reader with a link to your website. This creative idea will make you stand out and increase the likelihood that a customer will view what else you have for them.
6. Give Away On-Brand Items
Building your brand is the most important thing you can do to increase your sales. Giving away branded items related to your business will help you achieve this. Readers will become more aware of your brand and be more likely to purchase your products or services. This can help you in several ways, including reminding them of who you are, increasing the value of their time, and sometimes giving them something they can use for free.
7. Include 3D Glasses or Decoders
Including 3D glasses or a decoder in your direct mail pieces can create a unique and interactive experience for your recipients. By incorporating 3D images or hidden messages that can only be revealed with the decoder, you can engage your audience and make your direct mail stand out. This novelty factor will capture their attention and make them more likely to remember your message and take action.
Overall, these seven tactics can help you make your direct mail pieces more engaging, memorable, and effective in capturing the attention of your target audience. By standing out from the competition, you increase the likelihood of generating leads and driving conversions through direct mail marketing efforts.
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