Future Leaders: Alex Schafirovitch and Dylan Goodrich Build Unresourced at the Intersection of Celebrity Influence, Social, Content and Commerce

Social media changed how brands talk to people, content turned that conversation into a storefront, and celebrity influence became the spark between them. Commerce is where it all meets, and the businesses shaping that intersection are the ones to watch. Unresourced, the UGC platform and creator marketplace at unresourced.com, aims to be one of them: a company built for the next chapter of social, content, and commerce, and an incredible opportunity in a space still being defined.

Unresourced was co-founded by Alex Schafirovitch, who leads creative operations, with founder Dylan Goodrich, who leads creator strategy, alongside digital marketing and performance strategist Jure Figar. The idea is simple and overdue. Brands are under pressure to produce more content, faster, across every channel. Creators face the other side of the problem: finding brands, pitching, and chasing replies, usually on their own. Unresourced brings both sides into one system.

Alex is a creator-commerce operator focused on the systems behind scalable content. His bio lists client experience with Shiseido, Revlon, CASETiFY, Brooklinen, Salt & Stone, Jolie, and Regent. At Unresourced, he helps e-commerce and CPG brands source creators, produce high-volume UGC, manage product seeding, simplify approvals, and develop creative for paid and organic channels, turning complex creator operations into clear, repeatable workflows.

Dylan has lived this business from an early age. At seventeen, he led customer support at ScreenBid, the Hollywood company known for auctioning authentic, screen-used props and memorabilia from film and television, owned by producer Bill Block and, by his father’s account, Ari Emanuel, under CEO and co-founder Jeffrey Dash. The company’s auctions drew the shows’ own stars: Rainn Wilson of The Office signed props at its Hollywood Boulevard headquarters for a 2018 charity auction. A CEO at eighteen, he went on to build a career as a creator-commerce strategist, consultant, and content creator, leading influencer and social programs, per his Unresourced bio, for Ariana Grande Fragrances, r.e.m. beauty, IGK Hair, HubSpot, Wix, Stanley 1913, and The RealReal. At Unresourced, he builds repeatable programs across UGC, affiliate marketing, TikTok Shop, Amazon, product seeding, paid creative, and influencer partnerships.

The ambition is a best-in-class home base. On its site, the company describes brand campaigns with the brief on every one, a gifting library that puts every brand’s own product form in a single place, weekly inspiration that breaks down the top videos and why they hit, and a rewards ladder that grows with each creator: from unresourced, to self-resourced, resourced, fully resourced, and finally source. The company promises “no middlemen, no gatekeepers” and free accounts for creators and brands, and says its iPhone and Android apps are rolling out now.

The team behind it brings experience with some of the biggest names in consumer business. Under “brands we’ve worked with,” the company’s homepage names Amazon Music, Waymo, lululemon, Hilton, Meta, Capital One, LVMH, Fandango, Rosewood, Virgin Hotels, r.e.m. beauty, Stanley, WeTransfer, Equinox, Alo, Vuori, Wix, HubSpot, and Chipotle – the team’s collective track record as the company presents it.

They run AI. AI doesn’t run them. Human judgment and creative direction stay in charge.

Social made audiences. Content made trust. Celebrity influence made it personal. Commerce is what comes next, and Unresourced is built for exactly that evolution. For brands looking for creators and creators looking for their shot, the opportunity is right there in the name: the right resource changes everything.

Contact Unresourced at resource@unresourced.com or visit unresourced.com. Creators and brands can sign up at app.unresourced.com.